Enter some brief details and you will receive an instant valuation for your business. The valuation will be accurate for private label
brands (i.e. your own brands) only - if you dropship or resell any products please exclude those.
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Sales
Total sales across all channels for the last 12 months.
Remember that this calculator only works for brands selling their own products (not dropshippers or resellers).
$€£
Sales Channels
Percentage of sales in the last 12 months through each channel.
%
%
%
%
%
Net Profit Margin
EBITDA margin or pre-tax net-profit margin.
%
Growth Rate
How much stronger are your sales this month compared to the same month last year? What does this year-on-year
comparison look like for your brand, over the last 6-12 months?
Negative
Sales each month are lower than the same month last year
Roughly even
Each month is about the same level as the same month last year
Growing slowly
Sales each month are slightly higher than the same month last year
Growing fast
Sales each month are a lot higher than the same month last year
Category
What would you say is the main category that your products fit into? If you have several, choose the category
that applies to your leading products.
Average Order Value
What is your average product order value?
Repeat Purchase Rate
Relative to others in your product category, would you describe your repeat purchase rate as:
First purchase
On average, from a customer’s first purchase on your website, are you:
LTV to CAC Ratio
For your DTC customers, what is your 12-month LTV:CAC ratio? Focus on contribution rather than revenue for LTV.
Amazon Star Rating
Thinking about the SKUs that make up 80% of your sales, what is the average rating of these products on Amazon?
Amazon Ranking
Thinking about the SKUs that make up 80% of your sales, when searching on Amazon within their
main categories, where do they typically rank in the organic listings (ignore paid listings)?
Leader
Top 2-3
Page 1, further down
Page 2 & beyond
Trademark and Brand Registry
For Amazon sales: you own the trademark to your brand and have Amazon Brand Registry in all of the marketplaces you're selling on.
Yes
No
Unsure
Can This Brand Become Truly Multichannel?
The majority of your sales are currently via online marketplaces. Developing a DTC or retail channel can add value.
How realistic is it for you to grow your non-marketplace sales (especially DTC and retail) to the point where these channels make up at least 60% of sales within 2 years, while maintaining margins?
SKUs
SKU concentration. How many SKUs = 80% of sales?
Primary Market
In which country do most of your sales occur?
We have also launched in other markets
Product Uniqueness
Thinking about your main products, how similar are competitors' products to yours?
White labelled product with your brand
AKA Private Label Product. Competitors' products are similar, but you are ahead of them in performance
Private labelled product that you've changed
You've specified changes to a product that make it significantly different. Customers notice the difference between your product and competitors.
Unique design or formulation
You've designed the product or formulation / recipe and had it manufactured (or you have exclusive rights to it).
Proprietary IP
You have utility patent/s or proprietary ingredients that are unique to your product
Branding
This is subjective. How strong is your branding?
Quite Basic
Hasn't been a priority
OK
Some brand identity but not particulary striking or memorable
Strong
Solid brand identity. Would look good on shelves in physical retail stores. Some branded search (some customers search for the brand by name)
Amazing
Coca-Cola watch out. Impressive branding. A lot of branded search
Supply Chain
Where do you source the majority of your products?
Local
Far East
Mix of Both
Number of Years' Trading History
For how many years has this brand existed?
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Thank You!
Check your email - your valuation is on its way.
Remember to check your junk mail folder just in case it landed there.
We'll follow up to arrange a time to discuss your business in more detail to give you a more detailed picture.
We'll be able to incorporate many more factors into the valuation including your supply chain, sales channels, distribution,
more detail about your IP, branding, expertise and many others. Plus we'll help you to decide the best timing for the sale and the best strategy
for going to market.
